SEO and AI search for independent medical clinics
Your Next Patient Is Searching Right Now. Let's Make Sure They Find You.
Most patients tap one of the three clinics on the map and never scroll. We get independent clinics onto that map, onto page one, and into the AI answer, and then we count the appointments that follow, so you always know what the work is doing for you.
- patient inquiries from April through August 2026 for one clinic
- 156 patient inquiries from April through August 2026 for one clinic
- organic visits from Google against the old site
- +127% organic visits from Google against the old site
- inquiries in August 2026, the clinic's best month on record
- 49 inquiries in August 2026, the clinic's best month on record
Who we have done this for
The same people have run search for companies a good deal bigger than a clinic
That work pays for the tooling and the habits. Your clinic gets both, without the enterprise invoice.
Publicly traded telehealth. We did the technical SEO.
Thomson Reuters. Michael worked inside their search team.
Fintech. Top-five organic for its category term.
Fraud-prevention SaaS. Multi-year organic growth.
One of the largest publishers we have worked with.
Consumer SaaS, technical and organic search.
Most patients never scroll past the three clinics on the map.
That is the whole game for an independent clinic: the map, the page under it, and now the AI answer above both.
What your patients are typing
Patients Are Already Searching. The Only Question Is Who They Find.
These are real monthly searches in real cities, next to what one Google Ads click on them costs. Three clinics show up on the map for each one, and most of the calls go to those three.
Your free report pulls the same figures for your city and the care you offer, so you can see the demand before you spend a dollar.
| What the patient types | Searches a month | Cost per click |
|---|---|---|
| “urgent care Seattle” Seattle, WA | 3,600 | $3.10 |
| “urgent care Los Angeles” Los Angeles, CA | 2,900 | $4.26 |
| “med spa San Diego” San Diego, CA | 1,900 | $5.71 |
| “primary care doctor Portland” Portland, OR | 880 | $6.63 |
| “weight loss clinic Miami” Miami, FL | 720 | $10.61 |
DataForSEO, Google US, September 2026.
By clinic type
An Urgent Care and a Weight Loss Clinic Are Not Running the Same Marketing
A patient looking for urgent care is in a parking lot deciding on distance and hours. A patient researching GLP-1 care reads for weeks and compares you with national telehealth. One program covers both, but the pages, the profile, and the review cadence are built for each.
Medical Practice Marketing Primary care, family medicine, Direct Primary Care, and specialty practices that run on new-patient volume. 
Urgent Care Marketing Built for same-day intent: the map pack, hours, wait times, and searches typed from a parking lot. 
Weight Loss Clinic Marketing GLP-1, TRT, and hormone clinics competing with national telehealth for the same local patient. AI search is a specialty here
When a Patient Asks the AI Who to See, We Make Sure It Says Your Name
More patients now ask Google's AI Overview or ChatGPT a full question, and the answer names two or three clinics. Getting named takes the kind of page an AI can quote: a plain first sentence, a named physician, real pricing where you publish it, and the schema underneath.
It is built into the program, not sold on the side, and we count the visits it sends.
- 5 to 30
- visits a month from ChatGPT, old site to new; 45 from AI assistants in August 2026
- 135
- sessions from ChatGPT since the rebuilt site went live
Searches where Google's AI answer named the clinic
Asymmetric Health, Lacey, WA · July 2026
- “GLP-1 Lacey WA” Named
- “GLP-1 weight loss Olympia” Named
- “ED treatment Lacey WA” Named
- “GLP-1 Yelm WA” Named
Live captures, with the screenshots, are on the Results page.
One clinic, every figure sourced
What the Program Did for One Clinic in Its First Months
- 156
- patient inquiries from April through August 2026
- 49
- inquiries in August 2026, the best month on record, up from 23 the month before the rebuild
- 246 to 559
- monthly organic visits from Google, old site to new
- 2 months
- from a rebuilt site to top-ranked for its priority searches
By source: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded
Monthly reports from the clinic's own records
Google Analytics 4, October 2025 to January 2026 versus June to August 2026
Live Google captures, July 2026
The owner of that clinic, on what the numbers turned into
“That has turned into new leads, not just traffic, and the leads are converting which shows up in revenue. Great ROI.”
Dr. Ian StrandOwner, Asymmetric Health, on GoogleAugust 27, 2026One program, one invoice
Everything Your Clinic Needs to Be Found, Run by One Team
Local SEO, treatment pages, AI search, reviews, content, and reporting are one monthly program. The website is its own build, because a clinic with a fast site should not pay to replace it, and Google Ads is its own line because that money goes to Google.
The two people on your account
A Senior Software Engineer and a 27-Year SEO, on Every Account
Most agencies put a salesperson on the call and a stranger on the work. Here the two people below are on your account from the first call, and one of them is the engineer who builds your site.
Founder & CEO
Michael Rupe
Runs your search strategy himself: the profile, the pages, and the monthly report.
- SEO since 1999, 27 years of it, including inside FindLaw's search team at Thomson Reuters.
- Enterprise search growth for Credit Sesame, Salem Web Network, and LifeMD before any of it was pointed at a clinic.
- Reads your report with you every month and changes the plan when the numbers say to.
Co-Founder & CTO, Senior Software Engineer
Taylor Rupe
Builds and maintains your website personally. Not a page builder, not a template, not a subcontractor.
- B.S. Computer Science. Writes every line of the site, from the design to the hosting, and it stays his responsibility after launch.
- The clinic site he rebuilt scores 98 on mobile PageSpeed and 100 on accessibility, best practices, and SEO.
- Grew up in SEO before the engineering degree, so he knows a fast site from a fast site that ranks, and you can reach him directly.
“Taylor has run the website development and editing, and he's been exceptional. He is extremely responsive and diligent. The work comes back fast and better than what I asked for, every time.”
Dr. Ian Strand Owner, Asymmetric Health, on Google August 27, 2026 - 5.0 on Google
- Across every review on our Google listing, which you can open and read. Several of them are on this page.
- A senior software engineer builds your site
- Taylor, Co-Founder & CTO, B.S. Computer Science, writes and maintains every line of code your site runs on, and you can reach him directly.
- Search work since 1999
- Michael has run search since before Google Business Profiles existed, including inside FindLaw's search team at Thomson Reuters.
- You own everything we make
- The website, the domain, the Google Business Profile, the reviews, and the rankings are registered to the clinic from the first day.
In their words
What the People Who Hired Us Say
I moved my small business to Savo Group earlier this year and it's been one of the best business decisions I've made. They built a fully custom website that looks better than I imaged and my search rankings went from buried to the top of the page. That has turned into new leads, not just traffic, and the leads are converting which shows up in revenue. Great ROI.
Dr. Ian Strand Owner, Asymmetric Health, Lacey, WA · August 27, 2026 Micheal and Taylor know what they are doing! Like many I had no idea what SEO was or that my website was obsolete. These guys answered all my questions, built us a great website and the results speak for themselves. I would recommend them to anyone that is serious about taking their company to the next level.
Savo built our website and is handling our SEO, and it has made a real difference for our business. The team is easy to work with, extremely responsive, and clearly knows what they're doing. Grateful for the work they've done and would recommend them to anyone looking to grow their business online. Thank you Savo!
Emi Tringali Owner, Sniff and Go · August 24, 2026 We’ve been using them for years now and they’ve always done a great job for us!
I can't say enough good things about these guys! Amazing company and I'll continue to refer them to everyone I know!
Ryan Newman Owner, Newman Electric Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend Michael for your web design and SEO needs.
William R. Personal Injury Lawyer We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment.
Thomas C. Criminal Defense Lawyer Michael is an expert at technical SEO who can align both product and business goals with organic traffic increases. He not only brings traffic but relevant converting traffic to the sites he works on.
Sean F. Founder, WorkSimpli I learned so much while working with Michael at FindLaw. He's a terrific person to work with, extremely knowledgeable, and dedicated to the profession. I'd highly recommend him to anyone who needs SEO help.
Karen C. Director of Global Search Best business decision I've ever made! Got ranked #1 in my area super fast and calls started coming in left and right. I guarantee you will make your ROI in no time and the team is very responsive and helpful.
For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.
Medical clinic SEO by city
We Have Already Done the Homework on Your Market
We are a remote team and we work with clinics anywhere in the country. In these markets we already know who holds the results, what patients search, and what it takes to compete.
Seattle, WAKing County
Portland, ORMultnomah County
Los Angeles, CALos Angeles County
San Francisco, CASan Francisco County
San Diego, CASan Diego County
Phoenix, AZMaricopa CountyNot on the list? The work is the same anywhere. Only the market changes, and the free report pulls yours. See every market.
Before you call
What Clinic Owners Ask Before They Call
Sources & data
- Asymmetric Health: a physician-led Direct Primary Care clinic specializing in TRT, GLP-1-assisted medical weight loss, and BHRT in Lacey, WA; the clinic behind every performance figure on this page.
- Google Analytics 4: monthly averages for asymmetrichealth.com; organic visits are Google organic sessions by source and medium, paid excluded.
- Google Search captures (Yelm, WA): July 2026; top-ranked and named in the AI Overview.
- Inquiry tracking for Asymmetric Health: new leads from the clinic's own records, by month and source; 156 inquiries, April through August 2026: 88 website forms, 31 evaluation bookings, 14 from paid ads, 22 added by the clinic, and 1 with no source recorded.
- Google Analytics 4 for asymmetrichealth.com: monthly averages, October 2025 to January 2026 versus June to August 2026; organic visits are Google organic sessions by source and medium, with paid search and paid social excluded; ChatGPT referrals about 5 a month before versus 30 after, 135 sessions since launch.
- Google PageSpeed Insights: asymmetrichealth.com, mobile, 21 August 2026.
- DataForSEO: Google US, September 2026; monthly search volume and average cost per click for the patient searches in the demand table.
- Our Google listing: the 5.0 rating and the reviews quoted on this page; the listing is under our parent agency's name, Savo Group.
See Who Outranks Your Clinic, Before You Spend Anything
Tell us the clinic, the city, and what you treat. We will come back with who holds the map and the listings for your patients' searches, and what we would build first.
Independent clinics only · SEO and AI search · Remote, clinics nationwide